:root {
  --forest-950: #041b16;
  --forest-900: #06271f;
  --forest-800: #0d3b31;
  --forest-700: #175145;
  --paper: #fbfcf8;
  --paper-warm: #f3efe5;
  --paper-deep: #e5ddcf;
  --ink: #10221c;
  --muted: #62706a;
  --coral: #ff7155;
  --coral-deep: #cf4a35;
  --lime: #caef75;
  --blue: #1b62d1;
  --line: rgba(6, 39, 31, 0.14);
  --line-light: rgba(255, 255, 255, 0.16);
  --shadow: 0 24px 70px rgba(4, 27, 22, 0.15);
  --shadow-dark: 0 34px 90px rgba(0, 0, 0, 0.28);
  --display: "Avenir Next", Avenir, "Helvetica Neue", Arial, sans-serif;
  --body: "Avenir Next", Avenir, "Helvetica Neue", Arial, sans-serif;
  --mono: "SFMono-Regular", Consolas, "Liberation Mono", monospace;
  --site: min(1320px, calc(100vw - 72px));
  --header-height: 76px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; overflow-x: clip; color: var(--ink); background: var(--paper); font-family: var(--body); font-size: 18px; line-height: 1.55; text-rendering: optimizeLegibility; -webkit-font-smoothing: antialiased; }
body.menu-open, body.modal-open { overflow: hidden; }
img, svg { display: block; }
img { max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, input { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; touch-action: manipulation; }
[id] { scroll-margin-top: calc(var(--header-height) + 20px); }
:focus-visible { outline: 3px solid var(--coral); outline-offset: 4px; }
.site-wrap { width: var(--site); margin-inline: auto; }

.skip-link { position: fixed; z-index: 1000; top: 10px; left: 10px; padding: 12px 18px; color: #fff; background: var(--forest-950); border-radius: 8px; transform: translateY(-160%); transition: transform 180ms ease; }
.skip-link:focus { transform: translateY(0); }

.site-header { position: sticky; z-index: 100; top: 0; min-height: var(--header-height); background: rgba(251,252,248,.94); border-bottom: 1px solid rgba(6,39,31,.08); backdrop-filter: blur(18px); transition: box-shadow 180ms ease, background 180ms ease; }
.site-header.is-scrolled { background: rgba(251,252,248,.985); box-shadow: 0 10px 30px rgba(4,27,22,.08); }
.header-inner { display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 32px; min-height: var(--header-height); }
.brand { display: inline-flex; align-items: center; gap: 10px; width: fit-content; font-size: 23px; font-weight: 700; letter-spacing: -.045em; }
.brand svg { width: 34px; height: 25px; fill: none; stroke: var(--coral); stroke-linecap: square; stroke-width: 4; }
.site-navigation { display: flex; justify-content: center; gap: clamp(20px, 2.3vw, 38px); }
.site-navigation a { position: relative; padding: 10px 0; color: #2f413b; font-size: 14px; font-weight: 650; }
.site-navigation a::after { position: absolute; right: 0; bottom: 4px; left: 0; height: 2px; background: var(--coral); content: ""; transform: scaleX(0); transform-origin: right; transition: transform 180ms ease; }
.site-navigation a:hover::after, .site-navigation a:focus-visible::after { transform: scaleX(1); transform-origin: left; }
.menu-button { display: none; align-items: center; gap: 10px; min-height: 44px; padding: 0 14px; color: var(--forest-900); background: transparent; border: 1px solid var(--line); border-radius: 999px; cursor: pointer; }
.menu-button i, .menu-button i::before, .menu-button i::after { display: block; width: 17px; height: 2px; background: currentColor; content: ""; transition: transform 180ms ease, opacity 180ms ease; }
.menu-button i { position: relative; }
.menu-button i::before { position: absolute; top: -5px; }
.menu-button i::after { position: absolute; top: 5px; }
.menu-button[aria-expanded="true"] i { background: transparent; }
.menu-button[aria-expanded="true"] i::before { transform: translateY(5px) rotate(45deg); }
.menu-button[aria-expanded="true"] i::after { transform: translateY(-5px) rotate(-45deg); }

.button { display: inline-flex; min-height: 52px; align-items: center; justify-content: center; padding: 0 24px; color: #fff; background: var(--forest-900); border: 1px solid var(--forest-900); border-radius: 8px; font-size: 15px; font-weight: 700; box-shadow: 0 10px 24px rgba(4,27,22,.12); transition: transform 180ms ease, box-shadow 180ms ease, background 180ms ease; }
.button:hover { transform: translateY(-2px); box-shadow: 0 16px 34px rgba(4,27,22,.18); }
.button-small { min-height: 43px; padding-inline: 19px; font-size: 14px; }
.button-coral { color: var(--forest-950); background: var(--coral); border-color: var(--coral); }
.text-link { display: inline-flex; align-items: center; gap: 9px; width: fit-content; padding-block: 7px; border-bottom: 1px solid currentColor; font-size: 15px; font-weight: 680; }
.text-link span { transition: transform 180ms ease; }
.text-link:hover span { transform: translateY(2px); }
.text-link-light { color: #fff; }
.eyebrow, .proof-label { display: block; margin: 0 0 16px; color: var(--coral-deep); font-family: var(--mono); font-size: 12px; font-weight: 780; letter-spacing: .12em; line-height: 1.4; text-transform: uppercase; }
.eyebrow-coral { color: var(--coral); }

.hero { position: relative; min-height: 790px; overflow: hidden; color: #fff; background: var(--forest-900); }
.hero-atmosphere { position: absolute; inset: 0; opacity: .74; background: radial-gradient(circle at 78% 14%, rgba(255,113,85,.13), transparent 30%), radial-gradient(circle at 55% 92%, rgba(202,239,117,.08), transparent 24%), linear-gradient(rgba(255,255,255,.024) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,.024) 1px, transparent 1px); background-size: auto, auto, 64px 64px, 64px 64px; mask-image: linear-gradient(90deg, transparent, #000 38%, #000); }
.hero-layout { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0,.88fr) minmax(560px,1.12fr); align-items: center; gap: clamp(46px, 6vw, 92px); min-height: 790px; padding-block: 78px 88px; }
.hero-copy { max-width: 620px; }
.hero h1 { max-width: 690px; margin: 0; font-size: clamp(60px,6.2vw,92px); font-weight: 530; letter-spacing: -.052em; line-height: 1.04; text-wrap: balance; }
.hero-final-line { display: block; margin-top: .055em; }
.hero-lede { max-width: 600px; margin: 30px 0 0; color: rgba(255,255,255,.8); font-size: clamp(18px,1.45vw,21px); line-height: 1.55; }
.hero-actions { display: flex; align-items: center; gap: 24px; margin-top: 34px; }
.hero-stage { position: relative; overflow: hidden; min-height: 630px; color: var(--ink); background: rgba(251,252,248,.99); border: 1px solid rgba(255,255,255,.3); border-radius: 20px; box-shadow: var(--shadow-dark); }
.hero-stage::after { position: absolute; right: -80px; bottom: -100px; width: 320px; height: 320px; background: radial-gradient(circle, rgba(255,113,85,.12), transparent 67%); content: ""; pointer-events: none; }
.hero-stage-top { display: flex; min-height: 50px; align-items: center; justify-content: space-between; padding: 0 22px; color: rgba(255,255,255,.88); background: var(--forest-800); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .08em; }
.secure-label { display: inline-flex; align-items: center; gap: 8px; letter-spacing: 0; }
.secure-label i { width: 7px; height: 7px; background: var(--lime); border-radius: 50%; box-shadow: 0 0 0 4px rgba(202,239,117,.12); }
.source-control { padding: 24px 24px 18px; border-bottom: 1px solid var(--line); }
.source-control label { display: block; margin-bottom: 8px; color: var(--forest-800); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .07em; text-transform: uppercase; }
.source-input-row { display: grid; grid-template-columns: auto minmax(0,1fr) auto; align-items: center; overflow: hidden; min-height: 54px; background: #fff; border: 1px solid rgba(6,39,31,.2); border-radius: 9px; box-shadow: 0 8px 22px rgba(4,27,22,.06); }
.source-icon { display: grid; width: 50px; height: 100%; place-items: center; color: var(--coral-deep); }
.source-icon svg, .upload-option svg { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-linecap: round; stroke-linejoin: round; stroke-width: 1.8; }
.source-input-row input { width: 100%; min-width: 0; color: #3c4a45; background: transparent; border: 0; outline: 0; font-family: var(--mono); font-size: 13px; }
.source-input-status { display: grid; align-self: stretch; min-width: 92px; place-items: center; padding-inline: 16px; color: var(--forest-800); background: var(--sage-100); border-left: 1px solid var(--line); font-family: var(--mono); font-size: 11px; font-weight: 760; letter-spacing: .07em; text-transform: uppercase; }
.upload-option { display: inline-flex; align-items: center; gap: 8px; margin-top: 11px; color: var(--muted); font-size: 13px; }
.upload-option svg { width: 15px; height: 15px; }
.campaign-ready { padding: 20px 24px 15px; transition: opacity 220ms ease, transform 320ms ease; }
.hero-stage.is-building .campaign-ready { opacity: .32; transform: translateY(8px) scale(.99); }
.ready-heading { display: flex; align-items: center; justify-content: space-between; gap: 18px; }
.ready-heading span { display: inline-flex; align-items: center; gap: 9px; color: var(--forest-700); font-size: 13px; font-weight: 700; }
.ready-heading span i { display: grid; width: 22px; height: 22px; place-items: center; color: var(--forest-950); background: var(--lime); border-radius: 50%; font-style: normal; }
.ready-heading strong { color: var(--coral-deep); font-family: var(--mono); font-size: 12px; letter-spacing: .07em; text-transform: uppercase; }
.hero-ad-stack { overflow: hidden; margin: 14px 0 10px; padding: 4px 1px 8px; }
.hero-ad-track { display: flex; gap: 14px; transform: translate3d(0,0,0); transition: transform 760ms cubic-bezier(.22,.72,.24,1); will-change: transform; }
.hero-ad-track.is-resetting { transition: none; }
.hero-ad { display: block; flex: 0 0 calc((100% - 28px)/3); width: calc((100% - 28px)/3); aspect-ratio: 1; padding: 0; overflow: hidden; background: #fff; border: 1px solid rgba(6,39,31,.16); border-radius: 9px; box-shadow: 0 18px 40px rgba(4,27,22,.18); cursor: zoom-in; transition: transform 180ms ease, box-shadow 180ms ease; }
.hero-ad:hover { transform: translateY(-4px); box-shadow: 0 24px 48px rgba(4,27,22,.24); }
.hero-ad img { width: 100%; height: 100%; object-fit: contain; }
.hero-output-tray { position: relative; z-index: 1; display: grid; grid-template-columns: 1.08fr .92fr; gap: 10px; margin-top: 10px; }
.hero-output-tray article { display: block; min-width: 0; padding: 13px 14px; color: #42504b; background: #fff; border: 1px solid var(--line); border-radius: 8px; line-height: 1.35; }
.hero-output-tray article > div { min-width: 0; }
.hero-output-tray article span { display: block; margin-bottom: 4px; color: var(--coral-deep); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .05em; text-transform: uppercase; }
.hero-output-tray strong { display: block; color: var(--forest-900); font-size: 14px; font-weight: 760; line-height: 1.25; text-wrap: balance; }
.hero-output-tray small { display: block; margin-top: 5px; color: #5e6d67; font-size: 12px; line-height: 1.4; }
.hero-disclosure { position: relative; z-index: 1; margin: 0 24px 15px; color: #7a8782; font-size: 10px; text-align: right; }

.buyer-band { color: var(--forest-900); background: #f1f3ec; border-top: 1px solid rgba(6,39,31,.1); border-bottom: 1px solid rgba(6,39,31,.1); }
.buyer-band-inner { display: grid; grid-template-columns: minmax(220px,.52fr) minmax(0,1.48fr); min-height: 112px; align-items: center; gap: clamp(34px,5vw,78px); }
.buyer-band p { margin: 0; color: var(--forest-700); font-family: var(--mono); font-size: 12px; font-weight: 700; letter-spacing: .075em; line-height: 1.45; text-transform: uppercase; }
.buyer-groups { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: clamp(18px,3vw,44px); }
.buyer-groups span { display: block; color: var(--forest-900); font-size: 16px; font-weight: 680; line-height: 1.35; }

.section { padding-block: clamp(86px,7.5vw,112px); }
.section-heading { margin-bottom: 46px; }
.section-heading-split { display: grid; grid-template-columns: minmax(0,1.2fr) minmax(320px,.62fr); align-items: end; gap: clamp(48px,8vw,130px); }
.section-heading h2 { max-width: 860px; margin: 0; font-size: clamp(46px,5vw,72px); font-weight: 540; letter-spacing: -.048em; line-height: 1.05; text-wrap: balance; }
.section-heading > p { max-width: 530px; margin: 0 0 3px; color: var(--muted); font-size: 19px; line-height: 1.55; }
.section-heading-light { color: #fff; }
.section-heading-light > p { color: rgba(255,255,255,.72); }

.economics { background: var(--paper-warm); }
.budget-lab { display: grid; grid-template-columns: .62fr 1.38fr; gap: 38px; padding: 34px; background: var(--forest-900); border-radius: 22px; box-shadow: var(--shadow); color: #fff; }
.budget-lab-copy { padding: 10px 8px 10px 4px; }
.budget-lab-copy > strong { display: block; margin: 2px 0 12px; color: var(--lime); font-size: clamp(56px,6vw,84px); font-weight: 550; letter-spacing: -.06em; line-height: .95; }
.budget-lab-copy > p { max-width: 420px; margin: 0 0 30px; color: rgba(255,255,255,.7); font-size: 16px; }
.budget-lab-copy label { display: flex; align-items: center; justify-content: space-between; gap: 20px; margin-bottom: 12px; font-size: 14px; font-weight: 680; }
.budget-lab-copy output { color: var(--lime); font-family: var(--mono); font-size: 18px; }
.budget-lab-copy input[type="range"] { width: 100%; accent-color: var(--coral); cursor: ew-resize; }
.budget-comparison { position: relative; display: grid; grid-template-columns: 1fr auto 1fr; gap: 22px; align-items: stretch; }
.budget-path { min-width: 0; padding: 30px 24px 24px; color: var(--ink); background: #fff; border-radius: 15px; }
.budget-path > span { color: var(--muted); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .07em; }
.budget-path > strong { display: block; margin-top: 16px; font-size: clamp(58px,6vw,80px); font-weight: 560; letter-spacing: -.06em; line-height: .85; }
.budget-path > p { margin: 8px 0 22px; color: var(--muted); font-size: 15px; }
.budget-path-better { box-shadow: inset 0 0 0 3px var(--coral); }
.budget-path-better > strong { color: var(--coral-deep); }
.lead-dots { display: grid; grid-template-columns: repeat(10,1fr); gap: 5px; min-height: 44px; align-content: end; }
.lead-dots i { aspect-ratio: 1; background: var(--paper-deep); border-radius: 50%; transform: scale(0); animation: dot-in 300ms ease forwards; }
.budget-path-better .lead-dots i { background: var(--coral); }
.budget-arrow { display: grid; align-self: center; width: 38px; height: 38px; place-items: center; color: var(--forest-950); background: var(--lime); border-radius: 50%; font-weight: 800; }
.budget-result { position: absolute; right: 24px; bottom: -33px; display: flex; align-items: center; gap: 10px; padding: 11px 15px; color: var(--forest-950); background: var(--lime); border-radius: 999px; box-shadow: 0 12px 30px rgba(0,0,0,.2); }
.budget-result strong { font-size: 15px; }
.budget-result span { font-size: 13px; }
.illustrative-note { grid-column: 1/-1; margin: 0; color: rgba(255,255,255,.6); font-size: 12px; text-align: right; }
.evidence-intro { display: grid; grid-template-columns: .45fr 1fr; gap: 40px; align-items: start; margin: 74px 0 30px; }
.evidence-intro .eyebrow { margin-top: 10px; }
.evidence-intro h3 { max-width: 800px; margin: 0; font-size: clamp(32px,3.4vw,48px); font-weight: 560; letter-spacing: -.045em; line-height: 1.08; }
.evidence-grid { display: grid; grid-template-columns: 1fr 1fr 1.25fr; gap: 18px; }
.evidence-grid article { display: flex; min-height: 350px; flex-direction: column; padding: 28px; background: var(--paper); border: 1px solid var(--line); border-radius: 16px; }
.evidence-grid .evidence-featured { color: #fff; background: var(--forest-800); border-color: var(--forest-800); }
.evidence-number { color: var(--coral-deep); font-size: clamp(54px,5vw,78px); font-weight: 560; letter-spacing: -.065em; line-height: .92; }
.evidence-number,
.budget-lab-copy > strong,
.budget-lab-copy output,
.budget-path > strong,
.budget-result strong { font-variant-numeric: tabular-nums; }
.evidence-number i { color: var(--muted); font-size: .34em; font-style: normal; letter-spacing: 0; }
.evidence-comparison { display: flex; align-items: flex-end; gap: .18em; }
.evidence-comparison > span { display: grid; gap: 7px; }
.evidence-comparison b { font: inherit; letter-spacing: inherit; }
.evidence-comparison small { color: var(--forest-700); font-size: 12px; font-weight: 760; letter-spacing: .055em; line-height: 1; text-transform: uppercase; }
.evidence-comparison i { align-self: flex-end; padding-bottom: .34em; }
.evidence-featured .evidence-number { color: var(--lime); }
.evidence-grid h4 { max-width: 350px; margin: 22px 0 12px; font-size: 23px; font-weight: 650; letter-spacing: -.035em; line-height: 1.14; }
.evidence-grid p { margin: 0 0 22px; color: var(--muted); font-size: 15px; }
.evidence-featured p { color: rgba(255,255,255,.72); }
.evidence-grid a { width: fit-content; margin-top: auto; padding-bottom: 3px; color: var(--forest-700); border-bottom: 1px solid currentColor; font-size: 14px; font-weight: 700; }
.evidence-featured a { color: #fff; }
.ad-distribution { display: grid; grid-template-columns: repeat(6,1fr); gap: 6px; margin: 2px 0 24px; }
.ad-distribution i { display: grid; aspect-ratio: 1; place-items: center; color: rgba(255,255,255,.62); background: rgba(255,255,255,.08); border-radius: 5px; font-family: var(--mono); font-size: 11px; font-style: normal; }
.ad-distribution .some { color: #fff; background: rgba(255,255,255,.18); }
.ad-distribution .top { color: var(--forest-950); background: var(--lime); }
@keyframes dot-in { to { transform: scale(1); } }

.advertising { overflow: hidden; color: #fff; background: var(--forest-900); }
.campaign-theater { display: grid; grid-template-columns: minmax(400px,.9fr) minmax(500px,1.1fr); gap: 24px; padding: 28px; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12); border-radius: 22px; }
.theater-main { min-width: 0; }
.theater-frame { position: relative; display: grid; min-height: 560px; place-items: center; padding: 24px; overflow: hidden; background: #e9e5dc; border-radius: 14px; }
.theater-frame::before { position: absolute; inset: 0; opacity: .32; background-image: linear-gradient(rgba(6,39,31,.09) 1px,transparent 1px),linear-gradient(90deg,rgba(6,39,31,.09) 1px,transparent 1px); background-size: 30px 30px; content: ""; }
.theater-frame img { position: relative; z-index: 1; width: auto; max-width: 100%; height: min(64vh,530px); object-fit: contain; border-radius: 8px; box-shadow: 0 22px 48px rgba(4,27,22,.28); transition: opacity 180ms ease, transform 180ms ease; }
.theater-frame.is-changing img { opacity: 0; transform: scale(.985); }
.open-ad-button { position: absolute; z-index: 3; right: 18px; bottom: 18px; min-height: 44px; padding: 0 15px; color: #fff; background: rgba(4,27,22,.92); border: 0; border-radius: 999px; cursor: zoom-in; font-size: 13px; font-weight: 700; }
.theater-main > p { margin: 12px 2px 0; color: rgba(255,255,255,.68); font-size: 13px; }
.theater-controls { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 10px; }
.theater-controls button { position: relative; display: grid; grid-template-columns: 70px 28px 1fr; grid-template-rows: auto auto; align-content: center; align-items: center; gap: 3px 10px; min-height: 172px; padding: 12px; color: #fff; text-align: left; background: rgba(255,255,255,.055); border: 1px solid rgba(255,255,255,.12); border-radius: 12px; cursor: pointer; transition: background 180ms ease, border-color 180ms ease, transform 180ms ease; }
.theater-controls button:hover { transform: translateY(-2px); background: rgba(255,255,255,.09); }
.theater-controls button.is-active { color: var(--forest-950); background: var(--lime); border-color: var(--lime); }
.theater-controls button > img { grid-row: 1/3; width: 70px; height: 92px; object-fit: contain; background: #e9e5dc; border-radius: 5px; }
.theater-controls button > span { grid-row: 1/3; color: var(--coral); font-family: var(--mono); font-size: 12px; font-weight: 800; }
.theater-controls button.is-active > span { color: var(--coral-deep); }
.theater-controls strong { align-self: end; font-size: 15px; letter-spacing: -.02em; }
.theater-controls small { align-self: start; color: rgba(255,255,255,.68); font-size: 12px; line-height: 1.4; }
.theater-controls button.is-active small { color: rgba(4,27,22,.66); }
.cross-study-header { display: flex; align-items: end; justify-content: space-between; gap: 30px; margin: 0 0 22px; }
.cross-study-controls-only { justify-content: flex-end; margin-top: -16px; }
.cross-study-controls-only .rail-controls { display: flex; }
.cross-study-header > div:first-child { display: grid; gap: 8px; }
.cross-study-header span { color: var(--coral); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .1em; }
.cross-study-header strong { max-width: 800px; font-size: clamp(28px,3.2vw,43px); font-weight: 560; letter-spacing: -.045em; line-height: 1.08; }
.advertising-summary { display: grid; align-content: end; gap: 18px; }
.advertising-summary > p { max-width: 530px; margin: 0; color: rgba(255,255,255,.72); font-size: 19px; line-height: 1.55; }
.advertising .section-heading { margin-bottom: 22px; }
.rail-controls { display: flex; align-items: center; gap: 8px; }
.rail-controls button { display: grid; width: 44px; height: 42px; place-items: center; color: #fff; background: rgba(255,255,255,.055); border: 1px solid rgba(255,255,255,.22); border-radius: 8px; cursor: pointer; }
.rail-controls button:hover { color: var(--forest-950); background: var(--coral); border-color: var(--coral); }
.cross-study-rail { display: grid; grid-auto-columns: minmax(260px,310px); grid-auto-flow: column; gap: 18px; overflow-x: auto; padding: 4px; scroll-snap-type: x mandatory; scrollbar-width: none; }
.cross-study-rail::-webkit-scrollbar { display: none; }
.cross-study-rail.is-gliding { scroll-snap-type: none; }
.ad-card { position: relative; display: grid; grid-template-rows: 296px auto; min-width: 0; padding: 0; overflow: hidden; color: var(--ink); text-align: left; background: var(--paper); border: 0; border-radius: 14px; cursor: zoom-in; scroll-snap-align: start; }
.ad-card > img { width: 100%; height: 100%; padding: 10px; object-fit: contain; background: #ece8df; }
.ad-card > span { display: grid; padding: 13px 15px 15px; }
.ad-card small { color: var(--coral-deep); font-family: var(--mono); font-size: 11px; font-weight: 760; letter-spacing: .05em; text-transform: uppercase; }
.ad-card strong { margin-top: 4px; font-size: 15px; letter-spacing: -.02em; }
.ad-card em { display: none; }
.ad-card:hover em { color: var(--coral-deep); }
.campaign-disclosure { margin: 10px 0 0; color: rgba(255,255,255,.62); font-size: 12px; }

.product { background: var(--paper); }
.product-flow { display: grid; grid-template-columns: .78fr 94px 1.05fr 94px .8fr; align-items: center; padding: 28px; background: var(--paper-warm); border: 1px solid var(--line); border-radius: 22px; }
.flow-label { display: block; margin-bottom: 14px; color: var(--coral-deep); font-family: var(--mono); font-size: 12px; font-weight: 780; letter-spacing: .08em; }
.flow-source, .engine-card, .flow-output { min-width: 0; }
.source-card { padding: 24px; background: #fff; border: 1px solid var(--line); border-radius: 12px; box-shadow: 0 14px 28px rgba(4,27,22,.08); }
.source-card small { color: var(--muted); font-family: var(--mono); font-size: 12px; }
.source-card strong { display: block; margin-top: 15px; font-size: 24px; letter-spacing: -.035em; }
.source-card p { margin: 3px 0 18px; color: var(--muted); font-size: 14px; }
.source-card b { display: block; padding-top: 14px; border-top: 1px solid var(--line); font-size: 12px; }
.flow-connector { display: grid; grid-template-columns: 1fr; justify-items: center; gap: 7px; color: var(--coral-deep); font-family: var(--mono); font-size: 12px; font-weight: 760; text-align: center; text-transform: uppercase; }
.flow-connector i { display: block; width: 58px; height: 1px; background: var(--coral); }
.engine-card { padding: 30px; color: #fff; background: var(--forest-800); border-radius: 16px; box-shadow: var(--shadow); }
.engine-card .flow-label { color: var(--lime); }
.engine-card h3 { margin: 0 0 24px; font-size: 28px; font-weight: 580; letter-spacing: -.04em; line-height: 1.08; }
.engine-card > div { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.engine-card > div span { padding: 11px; color: rgba(255,255,255,.82); background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.1); border-radius: 7px; font-size: 12px; }
.output-collage { position: relative; min-height: 280px; }
.output-collage img { position: absolute; width: 68%; aspect-ratio: 1; object-fit: contain; background: #fff; border: 1px solid var(--line); border-radius: 8px; box-shadow: 0 16px 34px rgba(4,27,22,.18); }
.output-collage img:first-child { top: 0; left: 0; transform: rotate(-4deg); }
.output-collage img:last-child { right: 0; bottom: 0; transform: rotate(4deg); }
.deliverable-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; margin-top: 36px; }
.deliverable-grid article { position: relative; min-height: 185px; padding: 24px; overflow: hidden; background: var(--paper); border: 1px solid var(--line); border-radius: 14px; transition: border-color 240ms ease, box-shadow 280ms ease, transform 320ms cubic-bezier(.22,1,.36,1); }
.deliverable-grid article::before { position: absolute; top: 0; right: 0; left: 0; height: 4px; background: var(--coral); content: ""; opacity: 0; transform: scaleX(.3); transform-origin: left; transition: opacity 220ms ease, transform 320ms cubic-bezier(.22,1,.36,1); }
.deliverable-grid article:hover,
.deliverable-grid article:focus-visible { z-index: 2; border-color: rgba(216,88,54,.45); box-shadow: 0 22px 44px rgba(4,27,22,.14); transform: translateY(-7px) scale(1.025); }
.deliverable-grid article:hover::before,
.deliverable-grid article:focus-visible::before { opacity: 1; transform: scaleX(1); }
.deliverable-grid article > span { color: var(--coral-deep); font-family: var(--mono); font-size: 12px; font-weight: 760; }
.deliverable-grid h3 { margin: 28px 0 8px; font-size: 21px; font-weight: 650; letter-spacing: -.03em; line-height: 1.18; text-wrap: balance; }
.deliverable-grid p { margin: 0; color: var(--muted); font-size: 14px; transition: color 220ms ease, transform 280ms cubic-bezier(.22,1,.36,1); }
.deliverable-grid article:hover p,
.deliverable-grid article:focus-visible p { color: var(--ink); transform: translateY(3px); }

.channels { background: var(--paper-warm); }
.channel-tabs { display: flex; width: fit-content; gap: 4px; margin-bottom: 20px; padding: 4px; background: rgba(6,39,31,.08); border-radius: 999px; }
.channel-tabs button { min-height: 43px; padding: 0 22px; color: var(--muted); background: transparent; border: 0; border-radius: 999px; cursor: pointer; font-size: 14px; font-weight: 700; }
.channel-tabs button.is-active { color: #fff; background: var(--forest-900); }
.channel-stage { position: relative; min-height: 590px; }
.channel-panel { display: none; grid-template-columns: .4fr .6fr; align-items: start; gap: 64px; min-height: 590px; padding: 40px; background: var(--forest-900); border-radius: 22px; }
.channel-panel.is-active { display: grid; }
.channel-role { display: grid; gap: 16px; padding-top: 12px; color: #fff; }
.channel-role span { color: var(--coral); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .1em; }
.channel-role strong { max-width: 390px; font-size: clamp(36px,4vw,58px); font-weight: 560; letter-spacing: -.055em; line-height: 1.02; }
.meta-unit { width: min(100%,520px); margin-left: auto; overflow: hidden; color: #18191a; background: #fff; border-radius: 12px; box-shadow: var(--shadow-dark); }
.meta-profile { display: flex; align-items: center; gap: 10px; padding: 14px 16px 8px; }
.meta-profile > i { display: grid; width: 42px; height: 42px; place-items: center; color: #fff; background: var(--forest-700); border-radius: 50%; font-style: normal; font-weight: 760; }
.meta-profile > span { display: grid; flex: 1; }
.meta-profile strong { font-size: 14px; }
.meta-profile small { color: #65676b; font-size: 12px; }
.meta-profile em { color: #65676b; font-style: normal; letter-spacing: 2px; }
.meta-unit > p { margin: 0; padding: 6px 16px 13px; font-size: 14px; line-height: 1.45; }
.native-ad-open { display: block; width: 100%; padding: 0; background: #ece9e2; border: 0; cursor: zoom-in; }
.native-ad-open img { width: 100%; max-height: 390px; object-fit: contain; }
.meta-native { display: flex; align-items: center; justify-content: space-between; gap: 18px; padding: 12px 15px; background: #f0f2f5; border-bottom: 1px solid #dddfe2; }
.meta-native > span { display: grid; }
.meta-native small { color: #65676b; font-size: 12px; }
.meta-native strong { font-size: 13px; }
.meta-native em { color: #65676b; font-size: 12px; font-style: normal; }
.meta-native > b { flex: 0 0 auto; padding: 8px 13px; background: #e4e6eb; border-radius: 6px; font-size: 12px; }
.meta-actions { display: flex; justify-content: space-around; padding: 11px; color: #65676b; font-size: 12px; font-weight: 680; }
.google-search-mockup { width: min(100%,650px); margin-left: auto; padding: 34px; color: #202124; background: #fff; border-radius: 14px; box-shadow: var(--shadow-dark); }
.google-search-bar { display: flex; min-height: 50px; align-items: center; justify-content: space-between; padding: 0 20px; color: #4d5156; border: 1px solid #dfe1e5; border-radius: 999px; box-shadow: 0 1px 6px rgba(32,33,36,.12); font-size: 14px; }
.google-search-bar b { color: #4285f4; font-size: 24px; }
.google-result { max-width: 580px; padding: 34px 4px 20px; }
.sponsored { font-size: 12px; font-weight: 700; }
.result-site { display: flex; align-items: center; gap: 10px; margin: 9px 0 12px; }
.result-site i { display: grid; width: 28px; height: 28px; place-items: center; color: #fff; background: var(--forest-700); border-radius: 50%; font-size: 11px; font-style: normal; }
.result-site > span { display: grid; }
.result-site strong { font-size: 13px; font-weight: 500; }
.result-site small { color: #4d5156; font-size: 12px; }
.google-result h3 { margin: 0; color: #1a0dab; font-family: Arial,sans-serif; font-size: 25px; font-weight: 400; line-height: 1.25; }
.google-result > p { margin: 10px 0 18px; color: #4d5156; font-family: Arial,sans-serif; font-size: 14px; line-height: 1.55; }
.result-links { display: flex; flex-wrap: wrap; gap: 10px 22px; color: #1a0dab; font-family: Arial,sans-serif; font-size: 13px; }
.channels .campaign-disclosure { color: var(--muted); }

.continuity { color: #fff; background: var(--forest-950); }
.continuity-grid { display: grid; grid-template-columns: .9fr 1.1fr; align-items: center; gap: clamp(60px,7vw,108px); }
.continuity-copy h2 { max-width: 620px; margin: 0; font-size: clamp(46px,5vw,70px); font-weight: 540; letter-spacing: -.048em; line-height: 1.05; text-wrap: balance; }
.continuity-copy > p:not(.eyebrow) { max-width: 580px; margin: 25px 0 32px; color: rgba(255,255,255,.72); font-size: 18px; }
.continuity-actions { display: grid; gap: 9px; }
.continuity-actions article { display: grid; grid-template-columns: 42px 1fr; gap: 14px; padding: 16px 17px; background: rgba(255,255,255,.055); border: 1px solid rgba(255,255,255,.12); border-radius: 12px; }
.continuity-actions article > span { padding-top: 3px; color: var(--coral); font-family: var(--mono); font-size: 12px; font-weight: 800; }
.continuity-actions article > div { display: grid; gap: 4px; }
.continuity-actions strong { font-size: 16px; }
.continuity-actions p { margin: 0; color: rgba(255,255,255,.68); font-size: 14px; line-height: 1.5; }
.campaign-library { padding: 22px; background: rgba(255,255,255,.065); border: 1px solid rgba(255,255,255,.13); border-radius: 22px; box-shadow: var(--shadow-dark); }
.campaign-library-head { display: flex; align-items: center; justify-content: space-between; gap: 18px; margin-bottom: 18px; }
.campaign-library-head > span { display: grid; gap: 3px; }
.campaign-library-head small { color: var(--coral); font-family: var(--mono); font-size: 12px; font-weight: 780; letter-spacing: .07em; }
.campaign-library-head strong { font-size: 18px; }
.campaign-library-head > b { padding: 8px 11px; color: var(--forest-950); background: var(--lime); border-radius: 999px; font-size: 12px; }
.campaign-library-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; }
.campaign-library-grid button { display: grid; aspect-ratio: 1003/1568; padding: 0; overflow: hidden; background: #e9e5dc; border: 1px solid rgba(255,255,255,.16); border-radius: 10px; cursor: zoom-in; }
.campaign-library-grid img { display: block; width: 100%; height: 100%; object-fit: contain; }
.campaign-library-foot { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 16px; }
.campaign-library-foot span { padding: 7px 10px; color: rgba(255,255,255,.78); background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.1); border-radius: 999px; font-size: 12px; }

.delivery { background: var(--paper); }
.delivery-layout { display: grid; grid-template-columns: 1.3fr .7fr; gap: 24px; align-items: stretch; }
.review-workspace { overflow: hidden; background: var(--paper-warm); border: 1px solid var(--line); border-radius: 18px; box-shadow: var(--shadow); }
.review-head { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 20px 22px; color: #fff; background: var(--forest-800); }
.review-head > span { display: grid; }
.review-head small { color: var(--coral); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .07em; }
.review-head strong { font-size: 16px; }
.review-head > b { display: inline-flex; align-items: center; gap: 7px; padding: 7px 10px; color: var(--forest-950); background: var(--lime); border-radius: 999px; font-size: 12px; }
.review-head > b i { font-style: normal; }
.review-content { display: grid; grid-template-columns: 1.28fr .72fr; gap: 24px; padding: 24px; }
.review-ads { display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; }
.review-ads button { display: block; aspect-ratio: 1; padding: 0; overflow: hidden; background: #fff; border: 1px solid var(--line); border-radius: 8px; cursor: zoom-in; }
.review-ads img { width: 100%; height: 100%; object-fit: contain; }
.review-content ul { display: grid; align-content: center; gap: 14px; margin: 0; padding: 0; list-style: none; }
.review-content li { display: flex; align-items: center; gap: 9px; color: #3d4d47; font-size: 14px; }
.review-content li i { display: grid; width: 20px; height: 20px; place-items: center; color: var(--forest-950); background: var(--lime); border-radius: 50%; font-size: 10px; font-style: normal; }
.export-tray { display: flex; flex-wrap: wrap; gap: 9px; align-items: center; padding: 17px 22px; background: #fff; border-top: 1px solid var(--line); }
.export-tray span { display: inline-flex; align-items: center; gap: 5px; color: var(--muted); font-size: 12px; }
.export-tray span b { display: grid; width: 22px; height: 22px; place-items: center; color: var(--forest-900); background: var(--paper-warm); border-radius: 4px; font-size: 11px; }
.export-tray > strong { margin-left: auto; font-size: 13px; }
.launch-options { display: grid; gap: 14px; }
.launch-options article { display: flex; flex-direction: column; justify-content: center; padding: 30px; background: var(--paper-warm); border: 1px solid var(--line); border-radius: 15px; }
.launch-options .managed-option { color: #fff; background: var(--forest-800); border-color: var(--forest-800); }
.launch-options span { color: var(--coral-deep); font-family: var(--mono); font-size: 12px; font-weight: 760; letter-spacing: .075em; }
.launch-options .managed-option span { color: var(--coral); }
.launch-options h3 { margin: 18px 0 8px; font-size: 27px; font-weight: 620; letter-spacing: -.04em; line-height: 1.08; }
.launch-options p { margin: 0; color: var(--muted); font-size: 15px; }
.launch-options .managed-option p { color: rgba(255,255,255,.67); }

.demo { padding-block: clamp(88px,9vw,138px); color: #fff; background: var(--forest-900); border-bottom: 1px solid var(--line-light); }
.demo-layout { display: grid; grid-template-columns: minmax(0,1fr) minmax(430px,.72fr); align-items: start; gap: clamp(56px,8vw,126px); }
.demo-copy { padding-top: 16px; }
.demo h2 { max-width: 760px; margin: 0; font-size: clamp(54px,6vw,84px); font-weight: 530; letter-spacing: -.05em; line-height: 1.04; text-wrap: balance; }
.demo-copy > p:last-child { max-width: 650px; margin: 30px 0 0; color: rgba(255,255,255,.76); font-size: 19px; line-height: 1.58; }
.demo-form-shell { overflow: hidden; color: var(--ink); background: var(--paper); border: 1px solid rgba(255,255,255,.24); border-top: 5px solid var(--coral); border-radius: 16px; box-shadow: 0 34px 90px rgba(0,0,0,.25); }
.demo-form-heading { padding: 30px 32px 25px; background: linear-gradient(135deg, #fff, var(--paper-warm)); border-bottom: 1px solid var(--line); }
.demo-form-heading h3 { margin: 0; font-size: 30px; font-weight: 620; letter-spacing: -.04em; line-height: 1.08; }
.demo-form-heading p { margin: 10px 0 0; color: var(--muted); font-size: 15px; }
.demo-form { display: grid; gap: 20px; padding: 28px 32px 30px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form-field { display: grid; gap: 7px; }
.form-field label { color: var(--forest-900); font-size: 14px; font-weight: 720; }
.form-field label span { color: var(--muted); font-size: 13px; font-weight: 520; }
.form-field input, .form-field textarea { width: 100%; min-height: 50px; padding: 12px 14px; color: var(--ink); background: #fff; border: 1px solid rgba(6,39,31,.22); border-radius: 8px; outline: 0; font: inherit; font-size: 15px; line-height: 1.45; transition: border-color 160ms ease, box-shadow 160ms ease; }
.form-field textarea { min-height: 104px; resize: vertical; }
.form-field input:focus-visible, .form-field textarea:focus-visible { border-color: var(--coral-deep); box-shadow: 0 0 0 4px rgba(255,113,85,.16); outline: 0; }
.form-field textarea::placeholder { color: #89938f; }
.form-field small { color: var(--muted); font-size: 13px; }
.consent-field { display: grid; grid-template-columns: 20px minmax(0,1fr); align-items: start; gap: 11px; padding: 16px; background: var(--paper-warm); border: 1px solid var(--line); border-radius: 9px; }
.consent-field input { width: 20px; height: 20px; margin: 1px 0 0; accent-color: var(--coral-deep); }
.consent-field label { color: #3f5049; font-size: 13px; line-height: 1.55; }
.consent-field a { color: var(--forest-800); font-weight: 720; text-decoration: underline; text-decoration-color: rgba(13,59,49,.38); text-underline-offset: 3px; }
.consent-field a:hover { text-decoration-color: var(--coral-deep); }
.demo-submit { width: 100%; min-height: 56px; cursor: pointer; }
.form-note { margin: -6px 0 0; color: var(--muted); font-size: 12px; text-align: center; }
.form-trap { position: absolute !important; width: 1px; height: 1px; padding: 0; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }

.site-footer { color: rgba(255,255,255,.75); background: var(--forest-950); }
.footer-main { display: grid; grid-template-columns: minmax(280px,1fr) auto auto auto; gap: clamp(42px,6vw,88px); padding-block: 62px; }
.brand-light { color: #fff; }
.footer-brand p { max-width: 430px; margin: 18px 0 0; color: rgba(255,255,255,.56); font-size: 14px; }
.footer-main nav, .footer-contact { display: grid; align-content: start; gap: 10px; min-width: 160px; }
.footer-main strong { margin-bottom: 6px; color: #fff; font-size: 13px; }
.footer-main a { font-size: 13px; }
.footer-main a:hover { color: var(--coral); }
.footer-bottom { display: flex; min-height: 74px; align-items: center; justify-content: space-between; gap: 20px; border-top: 1px solid rgba(255,255,255,.1); font-size: 12px; }

.ad-modal { width: min(92vw,850px); max-width: 850px; max-height: 94vh; padding: 54px 18px 18px; overflow: auto; overscroll-behavior: contain; background: #171b19; border: 1px solid rgba(255,255,255,.18); border-radius: 16px; box-shadow: 0 40px 120px rgba(0,0,0,.6); }
.ad-modal::backdrop { background: rgba(3,17,14,.82); backdrop-filter: blur(8px); }
.ad-modal img { width: auto; max-width: 100%; max-height: calc(94vh - 78px); margin: auto; object-fit: contain; }
.modal-close { position: absolute; top: 12px; right: 14px; min-height: 38px; padding: 0 14px; color: #fff; background: rgba(255,255,255,.1); border: 1px solid rgba(255,255,255,.2); border-radius: 999px; cursor: pointer; font-size: 13px; }

/* R20 motion language: study intelligence becomes finished advertising. */
.site-navigation a.is-current::after { transform: scaleX(1); transform-origin: left; }
.site-navigation a.is-current { color: var(--forest-900); }
.source-input-row input:focus-visible { border-radius: 4px; outline: 3px solid var(--coral); outline-offset: 2px; }

.motion-ready .hero-copy > .eyebrow,
.motion-ready .hero-copy > h1,
.motion-ready .hero-copy > .hero-lede,
.motion-ready .hero-copy > .hero-actions,
.motion-ready .hero-stage {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 620ms cubic-bezier(.22,1,.36,1), transform 720ms cubic-bezier(.22,1,.36,1);
}
.motion-ready.is-page-ready .hero-copy > .eyebrow { opacity: 1; transform: translateY(0); transition-delay: 80ms; }
.motion-ready.is-page-ready .hero-copy > h1 { opacity: 1; transform: translateY(0); transition-delay: 150ms; }
.motion-ready.is-page-ready .hero-copy > .hero-lede { opacity: 1; transform: translateY(0); transition-delay: 260ms; }
.motion-ready.is-page-ready .hero-copy > .hero-actions { opacity: 1; transform: translateY(0); transition-delay: 350ms; }
.motion-ready.is-page-ready .hero-stage { opacity: 1; transform: translateY(0); transition-delay: 190ms; }
.motion-ready.is-page-ready .hero-atmosphere { animation: atmosphere-breathe 15s ease-in-out 900ms infinite alternate; }

.hero-stage .campaign-ready,
.hero-stage .hero-ad,
.hero-stage .hero-output-tray article,
.hero-stage .ready-heading {
  transition-property: opacity, transform, box-shadow;
  transition-duration: 520ms;
  transition-timing-function: cubic-bezier(.22,1,.36,1);
}
.hero-stage.is-prebuild .campaign-ready { opacity: 1; transform: translateY(14px) scale(.99); }
.hero-stage.is-prebuild .ready-heading { opacity: .2; transform: translateY(10px); }
.hero-stage.is-prebuild .hero-ad { opacity: .5; transform: translateY(18px) scale(.96); background: linear-gradient(135deg, #e8e5dd, #f7f5ef); }
.hero-stage.is-prebuild .hero-ad img { opacity: 0; }
.hero-stage.is-prebuild .hero-output-tray article { opacity: .2; transform: translateY(10px) scale(.98); }
.hero-stage.is-built .campaign-ready,
.hero-stage.is-built .ready-heading,
.hero-stage.is-built .hero-ad,
.hero-stage.is-built .hero-output-tray article { opacity: 1; transform: translateY(0) scale(1); }
.hero-stage .hero-ad img { transition: opacity 360ms ease; }
.hero-stage.is-built .hero-ad img { opacity: 1; }
.hero-stage.is-built .ready-heading { transition-delay: 30ms; }
.hero-stage.is-built .hero-ad:nth-child(1) { transition-delay: 120ms; }
.hero-stage.is-built .hero-ad:nth-child(2) { transition-delay: 210ms; }
.hero-stage.is-built .hero-ad:nth-child(3) { transition-delay: 300ms; }
.hero-stage.is-built .hero-ad:hover { transform: translateY(-4px) scale(1); }
.hero-stage.is-built .hero-output-tray article:nth-child(1) { transition-delay: 380ms; }
.hero-stage.is-built .hero-output-tray article:nth-child(2) { transition-delay: 440ms; }
.hero-stage.is-building .secure-label i { animation: study-pulse 780ms ease-in-out infinite alternate; }
.hero-stage.is-building .hero-ad { animation: build-card-breathe 620ms ease-in-out infinite alternate; }

.motion-ready .motion-unit {
  --reveal-delay: 0ms;
  opacity: 0;
  transition: opacity 700ms cubic-bezier(.22,1,.36,1) var(--reveal-delay), transform 780ms cubic-bezier(.22,1,.36,1) var(--reveal-delay);
  will-change: opacity, transform;
}
.motion-ready .motion-rise { transform: translateY(34px); }
.motion-ready .motion-scale { transform: translateY(22px) scale(.978); }
.motion-ready .motion-slide-left { transform: translateX(-34px); }
.motion-ready .motion-slide-right { transform: translateX(34px); }
.motion-ready .motion-unit.is-visible { opacity: 1; transform: translate3d(0,0,0) scale(1); will-change: auto; }

.motion-ready .evidence-grid article { opacity: 0; transform: translateY(18px); transition: opacity 520ms ease, transform 620ms cubic-bezier(.22,1,.36,1); }
.motion-ready .evidence-grid.is-visible article { opacity: 1; transform: translateY(0); }
.motion-ready .evidence-grid.is-visible article:nth-child(1) { transition-delay: 90ms; }
.motion-ready .evidence-grid.is-visible article:nth-child(2) { transition-delay: 170ms; }
.motion-ready .evidence-grid.is-visible article:nth-child(3) { transition-delay: 250ms; }
.motion-ready .ad-distribution i { opacity: .18; transform: scale(.86); transition: opacity 340ms ease, transform 420ms cubic-bezier(.22,1,.36,1); }
.motion-ready .is-evidence-live .ad-distribution i { opacity: 1; transform: scale(1); }
.motion-ready .is-evidence-live .ad-distribution i:nth-child(1) { transition-delay: 420ms; }
.motion-ready .is-evidence-live .ad-distribution i:nth-child(2) { transition-delay: 480ms; }
.motion-ready .is-evidence-live .ad-distribution i:nth-child(3) { transition-delay: 540ms; }
.motion-ready .is-evidence-live .ad-distribution i:nth-child(n+4) { transition-delay: 620ms; }

.ad-card { transition: transform 240ms ease, box-shadow 240ms ease; }
.ad-card:hover { transform: translateY(-6px); box-shadow: 0 22px 46px rgba(0,0,0,.22); }
.cross-study-rail:focus-visible { border-radius: 14px; outline-offset: 8px; }

.motion-ready .product-flow .flow-source,
.motion-ready .product-flow .flow-connector,
.motion-ready .product-flow .engine-card,
.motion-ready .product-flow .flow-output { opacity: 0; transform: translateY(15px); transition: opacity 520ms ease, transform 620ms cubic-bezier(.22,1,.36,1); }
.motion-ready .product-flow.is-flow-live .flow-source,
.motion-ready .product-flow.is-flow-live .flow-connector,
.motion-ready .product-flow.is-flow-live .engine-card,
.motion-ready .product-flow.is-flow-live .flow-output { opacity: 1; transform: translateY(0); }
.motion-ready .product-flow.is-flow-live .flow-source { transition-delay: 110ms; }
.motion-ready .product-flow.is-flow-live .flow-connector:nth-of-type(1) { transition-delay: 220ms; }
.motion-ready .product-flow.is-flow-live .engine-card { transition-delay: 320ms; }
.motion-ready .product-flow.is-flow-live .flow-connector:nth-of-type(2) { transition-delay: 430ms; }
.motion-ready .product-flow.is-flow-live .flow-output { transition-delay: 540ms; }
.motion-ready .product-flow .engine-card > div span { opacity: .3; transform: translateY(7px); transition: opacity 360ms ease, transform 420ms ease; }
.motion-ready .product-flow.is-flow-live .engine-card > div span { opacity: 1; transform: translateY(0); }
.motion-ready .product-flow.is-flow-live .engine-card > div span:nth-child(1) { transition-delay: 520ms; }
.motion-ready .product-flow.is-flow-live .engine-card > div span:nth-child(2) { transition-delay: 590ms; }
.motion-ready .product-flow.is-flow-live .engine-card > div span:nth-child(3) { transition-delay: 660ms; }
.motion-ready .product-flow.is-flow-live .engine-card > div span:nth-child(4) { transition-delay: 730ms; }
.motion-ready .product-flow .output-collage img { opacity: 0; }
.motion-ready .product-flow .output-collage img:first-child { transform: translateY(14px) rotate(-4deg) scale(.94); }
.motion-ready .product-flow .output-collage img:last-child { transform: translateY(14px) rotate(4deg) scale(.94); }
.motion-ready .product-flow.is-flow-live .output-collage img { opacity: 1; transition: opacity 480ms ease, transform 580ms cubic-bezier(.22,1,.36,1); }
.motion-ready .product-flow.is-flow-live .output-collage img:first-child { transform: translateY(0) rotate(-4deg) scale(1); transition-delay: 590ms; }
.motion-ready .product-flow.is-flow-live .output-collage img:last-child { transform: translateY(0) rotate(4deg) scale(1); transition-delay: 700ms; }

.motion-ready .deliverable-grid article { opacity: 0; transform: translateY(14px); transition: opacity 440ms ease, transform 520ms cubic-bezier(.22,1,.36,1), border-color 240ms ease, box-shadow 280ms ease; }
.motion-ready .deliverable-grid.is-visible article { opacity: 1; transform: translateY(0); }
.motion-ready .deliverable-grid.is-visible article:hover,
.motion-ready .deliverable-grid.is-visible article:focus-visible { transform: translateY(-7px) scale(1.025); }
.motion-ready .deliverable-grid.is-visible article:nth-child(1) { transition-delay: 90ms; }
.motion-ready .deliverable-grid.is-visible article:nth-child(2) { transition-delay: 140ms; }
.motion-ready .deliverable-grid.is-visible article:nth-child(3) { transition-delay: 190ms; }
.motion-ready .deliverable-grid.is-visible article:nth-child(4) { transition-delay: 240ms; }
.motion-ready .deliverable-grid.is-visible article:nth-child(5) { transition-delay: 290ms; }
.motion-ready .deliverable-grid.is-visible article:nth-child(6) { transition-delay: 340ms; }

.channel-tabs button { transition: color 180ms ease, background 220ms ease, transform 180ms ease; }
.channel-tabs button:hover { transform: translateY(-1px); }
.channel-panel.is-panel-entering { animation: channel-panel-in 480ms cubic-bezier(.22,1,.36,1) both; }

.motion-ready .campaign-library-grid button,
.motion-ready .campaign-library-foot span { opacity: 0; transform: translateY(12px); transition: opacity 440ms ease, transform 520ms cubic-bezier(.22,1,.36,1); }
.motion-ready .campaign-library.is-library-live .campaign-library-grid button,
.motion-ready .campaign-library.is-library-live .campaign-library-foot span { opacity: 1; transform: translateY(0); }
.motion-ready .campaign-library.is-library-live .campaign-library-grid button:nth-child(1) { transition-delay: 180ms; }
.motion-ready .campaign-library.is-library-live .campaign-library-grid button:nth-child(2) { transition-delay: 250ms; }
.motion-ready .campaign-library.is-library-live .campaign-library-grid button:nth-child(3) { transition-delay: 320ms; }
.motion-ready .campaign-library.is-library-live .campaign-library-foot span { transition-delay: 390ms; }

.motion-ready .review-workspace .review-ads button,
.motion-ready .review-workspace .review-content li,
.motion-ready .review-workspace .export-tray > * { opacity: 0; transform: translateY(10px); transition: opacity 420ms ease, transform 500ms cubic-bezier(.22,1,.36,1); }
.motion-ready .review-workspace.is-review-live .review-ads button,
.motion-ready .review-workspace.is-review-live .review-content li,
.motion-ready .review-workspace.is-review-live .export-tray > * { opacity: 1; transform: translateY(0); }
.motion-ready .review-workspace.is-review-live .review-ads button:nth-child(1) { transition-delay: 150ms; }
.motion-ready .review-workspace.is-review-live .review-ads button:nth-child(2) { transition-delay: 220ms; }
.motion-ready .review-workspace.is-review-live .review-ads button:nth-child(3) { transition-delay: 290ms; }
.motion-ready .review-workspace.is-review-live .review-content li:nth-child(1) { transition-delay: 360ms; }
.motion-ready .review-workspace.is-review-live .review-content li:nth-child(2) { transition-delay: 420ms; }
.motion-ready .review-workspace.is-review-live .review-content li:nth-child(3) { transition-delay: 480ms; }
.motion-ready .review-workspace.is-review-live .review-content li:nth-child(4) { transition-delay: 540ms; }
.motion-ready .review-workspace.is-review-live .export-tray > * { transition-delay: 610ms; }

.demo-form-shell { transition: opacity 700ms cubic-bezier(.22,1,.36,1), transform 780ms cubic-bezier(.22,1,.36,1), box-shadow 260ms ease; }
.demo-form-shell.is-visible:focus-within { transform: translateY(-3px); box-shadow: 0 40px 105px rgba(0,0,0,.31); }

@keyframes atmosphere-breathe {
  from { transform: translate3d(0,0,0) scale(1); opacity: .7; }
  to { transform: translate3d(-1.2%,.8%,0) scale(1.025); opacity: .82; }
}
@keyframes study-pulse {
  from { transform: scale(.9); opacity: .65; }
  to { transform: scale(1.2); opacity: 1; }
}
@keyframes build-card-breathe {
  from { opacity: .36; }
  to { opacity: .62; }
}
@keyframes channel-panel-in {
  from { opacity: 0; transform: translateY(12px) scale(.992); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}

@media (max-width: 1180px) {
  :root { --site: min(100% - 48px, 1100px); }
  .site-navigation { gap: 18px; }
  .hero-layout { grid-template-columns: minmax(0,.85fr) minmax(520px,1.15fr); gap: 40px; }
  .hero h1 { font-size: clamp(56px,6vw,76px); }
  .evidence-grid { grid-template-columns: 1fr 1fr; }
  .evidence-featured { grid-column: 1/-1; min-height: 340px !important; }
  .product-flow { grid-template-columns: .78fr 70px 1.05fr 70px .8fr; }
  .channel-panel { grid-template-columns: .36fr .64fr; gap: 38px; }
}

@media (max-width: 980px) {
  :root { --site: min(100% - 36px, 820px); --header-height: 70px; }
  .header-inner { grid-template-columns: auto 1fr auto; }
  .menu-button { display: inline-flex; justify-self: end; }
  .header-cta { display: none; }
  .site-navigation { position: fixed; z-index: 99; top: var(--header-height); right: 0; left: 0; display: grid; gap: 0; padding: 14px 18px 22px; background: var(--paper); border-bottom: 1px solid var(--line); box-shadow: 0 20px 35px rgba(4,27,22,.14); opacity: 0; pointer-events: none; transform: translateY(-12px); transition: opacity 180ms ease, transform 180ms ease; }
  .site-navigation.is-open { opacity: 1; pointer-events: auto; transform: translateY(0); }
  .site-navigation a { padding: 14px 10px; border-bottom: 1px solid var(--line); }
  .hero-layout { grid-template-columns: 1fr; padding-block: 76px; }
  .hero-copy { max-width: 760px; }
  .hero h1 { max-width: 780px; font-size: clamp(58px,10vw,84px); }
  .hero-stage { width: min(100%,700px); min-height: 600px; }
  .section-heading-split { grid-template-columns: 1fr; gap: 24px; }
  .section-heading > p { max-width: 720px; }
  .budget-lab { grid-template-columns: 1fr; }
  .budget-lab-copy { display: grid; grid-template-columns: 1fr 1fr; gap: 0 28px; }
  .budget-lab-copy .proof-label, .budget-lab-copy > strong { grid-column: 1; }
  .budget-lab-copy > p, .budget-lab-copy label, .budget-lab-copy input { grid-column: 2; }
  .budget-lab-copy > p { grid-row: 1/3; align-self: end; margin-bottom: 18px; }
  .evidence-intro { grid-template-columns: 1fr; gap: 10px; }
  .campaign-theater { grid-template-columns: 1fr; }
  .theater-frame { min-height: 570px; }
  .theater-controls { grid-template-columns: 1fr 1fr; grid-template-rows: none; }
  .product-flow { grid-template-columns: 1fr; gap: 18px; }
  .flow-connector { grid-template-columns: 1fr auto 1fr; align-items: center; }
  .flow-connector i { width: 100%; }
  .output-collage { max-width: 400px; margin: auto; }
  .deliverable-grid { grid-template-columns: 1fr 1fr; }
  .channel-panel { grid-template-columns: 1fr; min-height: 0; }
  .channel-role strong { max-width: 720px; }
  .meta-unit, .google-search-mockup { width: min(100%,640px); margin: 0 auto; }
  .continuity-grid { grid-template-columns: 1fr; }
  .delivery-layout { grid-template-columns: 1fr; }
  .launch-options { grid-template-columns: 1fr 1fr; }
  .demo-layout { grid-template-columns: 1fr; align-items: start; gap: 34px; }
  .demo-copy { padding-top: 0; }
  .demo-form-shell { width: min(100%,720px); }
  .footer-main { grid-template-columns: 1fr 1fr; gap: 46px; }
  .footer-brand { grid-column: 1/-1; }
}

@media (max-width: 680px) {
  :root { --site: calc(100% - 30px); }
  body { font-size: 16px; }
  .motion-ready .motion-slide-left,
  .motion-ready .motion-slide-right { transform: translateY(24px); }
  .hero { min-height: 0; }
  .hero-layout { gap: 50px; padding-block: 60px 62px; }
  .hero h1 { font-size: clamp(49px,15vw,68px); line-height: 1.04; }
  .hero-lede { margin-top: 24px; font-size: 17px; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 14px; }
  .hero-stage { min-height: 0; border-radius: 14px; }
  .hero-stage-top { padding-inline: 15px; }
  .source-control { padding: 18px 15px 14px; }
  .source-input-row { grid-template-columns: auto minmax(0,1fr) auto; }
  .source-input-status { min-width: 72px; padding-inline: 10px; font-size: 10px; }
  .source-input-row input { padding-right: 10px; font-size: 12px; }
  .campaign-ready { padding: 17px 15px 13px; }
  .ready-heading { align-items: flex-start; flex-direction: column; gap: 7px; }
  .hero-ad-stack { padding: 4px 1px 12px; }
  .hero-ad-track { gap: 10px; }
  .hero-ad { flex-basis: 82%; width: 82%; }
  .hero-output-tray { grid-template-columns: 1fr; }
  .hero-disclosure { margin-inline: 15px; text-align: left; }
  .buyer-band-inner { grid-template-columns: 1fr; gap: 14px; padding-block: 24px; }
  .buyer-groups { grid-template-columns: 1fr; gap: 8px; }
  .buyer-groups span { font-size: 16px; }
  .section { padding-block: 78px; }
  .section-heading { margin-bottom: 34px; }
  .section-heading h2 { font-size: clamp(40px,12vw,56px); }
  .section-heading > p { font-size: 17px; }
  .budget-lab { gap: 24px; padding: 20px; border-radius: 15px; }
  .budget-lab-copy { display: block; }
  .budget-lab-copy > p { margin-bottom: 26px; }
  .budget-comparison { grid-template-columns: 1fr; gap: 12px; padding-bottom: 54px; }
  .budget-arrow { transform: rotate(90deg); justify-self: center; }
  .budget-result { right: auto; bottom: 0; left: 0; width: 100%; justify-content: center; border-radius: 9px; }
  .illustrative-note { text-align: left; }
  .evidence-intro { margin-top: 70px; }
  .evidence-grid { grid-template-columns: 1fr; }
  .evidence-featured { grid-column: auto; }
  .evidence-grid article { min-height: 340px; padding: 24px; }
  .campaign-theater { padding: 14px; border-radius: 15px; }
  .theater-frame { min-height: 480px; padding: 14px; }
  .theater-frame img { max-height: 450px; }
  .theater-controls { grid-template-columns: 1fr; }
  .theater-controls button { min-height: 104px; }
  .cross-study-header { align-items: flex-start; flex-direction: column; }
  .cross-study-rail { grid-auto-columns: 82%; }
  .advertising-summary > p { font-size: 17px; }
  .ad-card { grid-template-rows: 310px auto; }
  .product-flow { padding: 18px; }
  .engine-card { padding: 24px; }
  .engine-card > div { grid-template-columns: 1fr; }
  .deliverable-grid { grid-template-columns: 1fr; }
  .deliverable-grid article { min-height: 180px; }
  .channel-panel { gap: 32px; padding: 20px; border-radius: 15px; }
  .channel-role strong { font-size: 39px; }
  .meta-unit > p { font-size: 14px; }
  .native-ad-open img { max-height: 330px; }
  .google-search-mockup { padding: 18px; }
  .google-search-bar { min-height: 46px; padding-inline: 14px; font-size: 13px; }
  .google-result h3 { font-size: 21px; }
  .continuity-copy h2 { font-size: clamp(42px,12vw,56px); }
  .campaign-library { padding: 15px; }
  .campaign-library-grid { gap: 7px; }
  .review-content { grid-template-columns: 1fr; }
  .review-ads { gap: 7px; }
  .export-tray > strong { width: 100%; margin: 8px 0 0; }
  .launch-options { grid-template-columns: 1fr; }
  .demo h2 { font-size: clamp(48px,14vw,68px); }
  .demo-copy > p:last-child { margin-top: 22px; font-size: 17px; }
  .demo-form-heading { padding: 25px 22px 21px; }
  .demo-form-heading h3 { font-size: 27px; }
  .demo-form { padding: 23px 22px 25px; }
  .form-grid { grid-template-columns: 1fr; }
  .footer-main { grid-template-columns: 1fr; gap: 36px; }
  .footer-brand { grid-column: auto; }
  .footer-bottom { align-items: flex-start; flex-direction: column; justify-content: center; padding-block: 20px; }
  .ad-modal { width: 96vw; padding: 50px 10px 10px; border-radius: 12px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; scroll-behavior: auto !important; transition-duration: .01ms !important; }
  .motion-ready .motion-unit,
  .motion-ready .hero-copy > *,
  .motion-ready .hero-stage,
  .motion-ready .hero-stage .campaign-ready,
  .motion-ready .hero-stage .ready-heading,
  .motion-ready .hero-stage .hero-ad,
  .motion-ready .hero-stage .hero-output-tray article,
  .motion-ready .deliverable-grid article { opacity: 1 !important; transform: none !important; }
  .motion-ready .hero-atmosphere { animation: none !important; transform: none !important; }
}

/* R21 positioning mockup */
.hero-delivery-note {
  max-width: 610px;
  margin: 14px 0 0;
  color: rgba(255,255,255,.64);
  font-size: 15px;
  line-height: 1.5;
}

.economics > .site-wrap {
  display: flex;
  flex-direction: column;
}
.economics .section-heading { order: 1; }
.economics .evidence-intro { order: 2; margin-top: 10px; }
.economics .evidence-grid { order: 3; }
.economics .budget-lab { order: 4; margin-top: 54px; }
.evidence-intro { grid-template-columns: .38fr minmax(0,1fr); }
.evidence-intro h3 { max-width: 760px; }
.evidence-bridge {
  grid-column: 2;
  max-width: 690px;
  margin: -18px 0 0;
  color: var(--muted);
  font-size: 17px;
  line-height: 1.55;
}
.evidence-grid .evidence-featured { order: -1; }

.ad-rail-divider {
  display: flex;
  min-height: 420px;
  flex-direction: column;
  justify-content: flex-end;
  padding: 26px;
  color: #fff;
  background: linear-gradient(150deg, var(--coral-deep), #9d3b28);
  border-radius: 14px;
  scroll-snap-align: start;
}
.ad-rail-divider span {
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 760;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.ad-rail-divider strong {
  margin-top: 12px;
  font-size: 28px;
  font-weight: 560;
  letter-spacing: -.04em;
  line-height: 1.05;
}

.trust {
  color: var(--ink);
  background: #eef1e9;
  border-top: 1px solid rgba(6,39,31,.09);
  border-bottom: 1px solid rgba(6,39,31,.09);
}
.trust-layout {
  display: grid;
  grid-template-columns: minmax(0,.82fr) minmax(520px,1.18fr);
  align-items: center;
  gap: clamp(50px,8vw,120px);
}
.trust-copy h2 {
  max-width: 720px;
  margin: 0;
  font-size: clamp(46px,5vw,72px);
  font-weight: 540;
  letter-spacing: -.05em;
  line-height: 1.04;
  text-wrap: balance;
}
.trust-copy > p:not(.eyebrow) {
  max-width: 660px;
  margin: 28px 0 0;
  color: var(--muted);
  font-size: 19px;
  line-height: 1.58;
}
.trust-points {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 30px;
}
.trust-points span {
  padding: 10px 14px;
  color: var(--forest-800);
  background: rgba(255,255,255,.7);
  border: 1px solid rgba(6,39,31,.13);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 690;
}
.trust-proof {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0,.82fr) minmax(250px,1fr);
  align-items: center;
  min-height: 540px;
  padding: 34px;
  overflow: hidden;
  background: var(--forest-900);
  border-radius: 24px;
  box-shadow: 0 34px 80px rgba(6,39,31,.18);
}
.trust-proof::before {
  position: absolute;
  inset: 0;
  background: linear-gradient(130deg, transparent 48%, rgba(255,111,82,.12));
  content: "";
}
.trust-ad-card,
.trust-source-card { position: relative; z-index: 1; }
.trust-ad-card {
  overflow: hidden;
  border: 7px solid #fff;
  border-radius: 13px;
  box-shadow: 0 24px 50px rgba(0,0,0,.28);
  transform: rotate(-3deg);
}
.trust-ad-card img { display: block; width: 100%; height: auto; }
.trust-source-card {
  margin-left: -18px;
  padding: 28px;
  background: #fff;
  border: 1px solid rgba(6,39,31,.1);
  border-radius: 16px;
  box-shadow: 0 24px 55px rgba(0,0,0,.22);
}
.trust-source-card > span {
  color: var(--coral-deep);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 760;
  letter-spacing: .08em;
}
.trust-source-card > strong {
  display: block;
  margin-top: 12px;
  font-size: 24px;
  letter-spacing: -.03em;
}
.trust-source-card p {
  margin: 18px 0 24px;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.55;
}
.trust-source-card div {
  display: flex;
  align-items: center;
  gap: 8px;
  padding-top: 18px;
  color: var(--forest-800);
  border-top: 1px solid var(--line);
  font-size: 13px;
  font-weight: 720;
}
.trust-source-card i {
  display: grid;
  width: 22px;
  height: 22px;
  place-items: center;
  color: var(--forest-900);
  background: var(--lime);
  border-radius: 50%;
  font-style: normal;
}

.deliverable-grid { grid-template-columns: repeat(4,1fr); }
.deliverable-grid article { min-height: 205px; }

@media (max-width: 980px) {
  .trust-layout { grid-template-columns: 1fr; }
  .trust-proof { min-height: 500px; }
  .deliverable-grid { grid-template-columns: repeat(2,1fr); }
}

@media (max-width: 720px) {
  .hero-delivery-note { font-size: 14px; }
  .economics .evidence-intro { margin-top: 10px; }
  .evidence-intro { grid-template-columns: 1fr; }
  .evidence-bridge { grid-column: 1; margin-top: 0; }
  .economics .budget-lab { margin-top: 36px; }
  .trust-layout { gap: 34px; }
  .trust-copy h2 { font-size: clamp(40px,12vw,56px); }
  .trust-copy > p:not(.eyebrow) { font-size: 17px; }
  .trust-proof {
    grid-template-columns: 1fr;
    min-height: 0;
    padding: 22px;
  }
  .trust-ad-card { width: 72%; }
  .trust-source-card { margin: -30px 0 0 18%; }
  .deliverable-grid { grid-template-columns: 1fr; }
}

/* R22 story and economics rebuild */
.economics > .site-wrap { display: block; }
.economics .section-heading,
.economics .evidence-grid { order: initial; }

.economics-story {
  margin-top: 56px;
  overflow: hidden;
  color: #fff;
  background: var(--forest-900);
  border-radius: 24px;
  box-shadow: 0 30px 70px rgba(6,39,31,.17);
}
.economics-story-head {
  display: grid;
  grid-template-columns: 190px minmax(0,1fr);
  gap: 28px;
  align-items: center;
  padding: 28px 34px;
  border-bottom: 1px solid rgba(255,255,255,.13);
}
.economics-story-head span {
  color: var(--lime);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 760;
  letter-spacing: .09em;
}
.economics-story-head strong {
  max-width: 760px;
  font-size: 20px;
  font-weight: 560;
  line-height: 1.4;
}
.economics-paths { padding: 30px 34px; }
.economics-path {
  display: grid;
  grid-template-columns: minmax(200px,.9fr) minmax(190px,.78fr) 40px minmax(190px,.82fr);
  gap: 16px;
  align-items: stretch;
  padding: 20px;
  color: rgba(255,255,255,.82);
  background: rgba(255,255,255,.055);
  border: 1px solid rgba(255,255,255,.1);
  border-radius: 16px;
}
.economics-path + .economics-path { margin-top: 16px; }
.economics-path-stronger {
  color: #fff;
  background: linear-gradient(100deg,rgba(255,111,82,.16),rgba(199,239,100,.1));
  border-color: rgba(199,239,100,.5);
}
.economics-cost,
.economics-response {
  display: flex;
  min-height: 105px;
  flex-direction: column;
  justify-content: center;
  padding: 17px 20px;
  background: rgba(0,0,0,.14);
  border-radius: 12px;
}
.economics-cost > span {
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 760;
  letter-spacing: .08em;
}
.economics-cost strong,
.economics-response strong {
  margin-top: 7px;
  color: #fff;
  font-size: clamp(36px,4vw,54px);
  font-weight: 560;
  letter-spacing: -.055em;
  line-height: 1;
}
.economics-path-stronger .economics-cost strong,
.economics-path-stronger .economics-response strong { color: var(--lime); }
.economics-response span { margin-top: 8px; font-size: 14px; }
.economics-equation {
  display: grid;
  min-height: 105px;
  place-items: center;
  padding: 17px 20px;
  color: rgba(255,255,255,.7);
  background: rgba(0,0,0,.09);
  border-radius: 12px;
  font-family: var(--mono);
  font-size: clamp(15px,1.4vw,20px);
  font-weight: 700;
  letter-spacing: .015em;
  text-align: center;
}
.economics-path-stronger .economics-equation { color: #fff; }
.economics-arrow {
  display: grid;
  place-items: center;
  color: rgba(255,255,255,.4);
  font-size: 25px;
}
.economics-screening {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
  padding: 25px 34px;
  color: var(--forest-900);
  background: var(--lime);
}
.economics-screening span {
  font-size: clamp(21px,2.5vw,34px);
  font-weight: 590;
  letter-spacing: -.035em;
  line-height: 1.15;
}
.economics-screening strong {
  flex: 0 0 auto;
  padding: 9px 12px;
  background: rgba(255,255,255,.6);
  border-radius: 8px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .05em;
  text-transform: uppercase;
}
.evidence-grid-r22 {
  display: grid;
  grid-template-columns: minmax(0,1.3fr) minmax(0,.85fr) minmax(0,.85fr);
  gap: 16px;
  margin-top: 28px;
}
.evidence-grid-r22 article { min-width: 0; min-height: 340px; }
.evidence-grid-r22 .evidence-featured { order: initial; }

@media (max-width: 980px) {
  .economics-path {
    grid-template-columns: minmax(180px,.9fr) minmax(160px,.75fr) 26px minmax(170px,.85fr);
    gap: 9px;
  }
  .economics-paths { padding: 24px; }
  .economics-cost,
  .economics-response,
  .economics-equation { padding: 15px; }
  .evidence-grid-r22 { grid-template-columns: 1fr 1fr; }
  .evidence-grid-r22 .evidence-featured { grid-column: 1 / -1; }
}

@media (max-width: 720px) {
  .economics-story { margin-top: 34px; border-radius: 16px; }
  .economics-story-head { grid-template-columns: 1fr; gap: 8px; padding: 22px; }
  .economics-story-head strong { font-size: 17px; }
  .economics-paths { padding: 16px; }
  .economics-path {
    grid-template-columns: 1fr;
    gap: 10px;
    padding: 12px;
  }
  .economics-arrow { display: none; }
  .economics-cost,
  .economics-response,
  .economics-equation { min-height: 92px; }
  .economics-cost strong,
  .economics-response strong { font-size: 38px; }
  .economics-screening { align-items: flex-start; flex-direction: column; padding: 22px; }
  .economics-screening span { font-size: 25px; }
  .evidence-grid-r22 { grid-template-columns: 1fr; }
  .evidence-grid-r22 .evidence-featured { grid-column: auto; }
}

/* R23 final copy and readability pass */
.audience-strip {
  color: var(--forest-900);
  background: #fff;
  border-bottom: 1px solid rgba(6,39,31,.1);
}
.audience-strip-inner {
  display: grid;
  grid-template-columns: 110px minmax(0,1fr);
  min-height: 104px;
  align-items: center;
  gap: clamp(30px,5vw,76px);
}
.audience-strip p {
  margin: 0;
  color: var(--coral-deep);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 780;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.audience-groups {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: clamp(24px,4vw,64px);
}
.audience-groups span {
  color: var(--forest-800);
  font-size: 16px;
  font-weight: 680;
  line-height: 1.35;
}

.evidence-heading {
  display: grid;
  grid-template-columns: minmax(190px,.42fr) minmax(0,1.15fr);
  gap: clamp(42px,7vw,100px);
  align-items: start;
  margin: 68px 0 28px;
}
.evidence-heading .eyebrow { margin-top: 8px; }
.evidence-heading h3 {
  max-width: 880px;
  margin: 0;
  font-size: clamp(30px,3.2vw,46px);
  font-weight: 560;
  letter-spacing: -.045em;
  line-height: 1.1;
  text-wrap: balance;
}
.evidence-grid-r23 {
  grid-template-columns: 1.15fr 1fr 1fr;
  gap: 16px;
}
.evidence-grid-r23 article {
  min-width: 0;
  min-height: 460px;
  padding: 28px;
}
.evidence-grid-r23 .evidence-featured { order: initial; }
.evidence-label {
  color: var(--coral-deep);
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 780;
  letter-spacing: .08em;
  line-height: 1.45;
  text-transform: uppercase;
}
.evidence-featured .evidence-label { color: var(--lime); }
.evidence-grid-r23 h4 {
  max-width: none;
  min-height: 78px;
  margin: 15px 0 0;
  font-size: clamp(22px,2vw,28px);
  line-height: 1.12;
}
.evidence-stat-r23 {
  display: grid;
  grid-template-columns: auto minmax(0,1fr);
  gap: 17px;
  align-items: end;
  margin: 25px 0 16px;
}
.evidence-stat-r23 .evidence-number {
  min-width: 0;
  font-size: clamp(52px,5vw,76px);
}
.evidence-stat-r23 strong {
  padding-bottom: 6px;
  color: var(--forest-800);
  font-size: 15px;
  font-weight: 700;
  line-height: 1.28;
}
.evidence-featured .evidence-stat-r23 strong { color: #fff; }
.evidence-grid-r23 p {
  margin-bottom: 18px;
  font-size: 14px;
  line-height: 1.5;
}
.evidence-takeaway {
  margin-top: auto;
  padding-top: 17px;
  color: var(--forest-800);
  border-top: 1px solid var(--line);
  font-size: 14px;
  font-weight: 720;
  line-height: 1.42;
}
.evidence-featured .evidence-takeaway {
  color: #fff;
  border-color: rgba(255,255,255,.18);
}
.evidence-grid-r23 a { margin-top: 18px; }
.evidence-grid-r23 .ad-distribution { margin-bottom: 18px; }

.response-share {
  display: grid;
  gap: 10px;
  margin: 4px 0 18px;
}
.response-share-bar {
  display: grid;
  grid-template-columns: 93fr 7fr;
  height: 18px;
  overflow: hidden;
  background: rgba(255,255,255,.12);
  border-radius: 999px;
}
.response-share-bar i,
.response-share-bar b { display: block; }
.response-share-bar i { background: var(--lime); }
.response-share-bar b { background: rgba(255,255,255,.22); }
.response-share > div:last-child {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  color: rgba(255,255,255,.72);
  font-size: 12px;
  line-height: 1.35;
}
.response-share span:last-child { text-align: right; }
.response-share strong { color: #fff; font-weight: 760; }

.cost-bars {
  display: grid;
  gap: 16px;
  margin: 28px 0 20px;
}
.cost-bars > div {
  display: grid;
  grid-template-columns: 52px minmax(0,1fr) 48px;
  gap: 9px;
  align-items: center;
}
.cost-bars span {
  color: var(--forest-700);
  font-size: 11px;
  font-weight: 740;
}
.cost-bars i {
  position: relative;
  display: block;
  height: 12px;
  overflow: hidden;
  background: var(--paper-deep);
  border-radius: 999px;
}
.cost-bars i::after {
  position: absolute;
  inset: 0 auto 0 0;
  width: var(--bar-width);
  background: var(--coral);
  border-radius: inherit;
  content: "";
}
.cost-bars > div:last-child i::after { background: var(--forest-700); }
.cost-bars strong {
  color: var(--forest-900);
  font-size: 20px;
  font-weight: 720;
  letter-spacing: -.04em;
  text-align: right;
}

.review-workspace .review-content { padding-bottom: 30px; }
.delivery-layout { align-items: start; }

@media (max-width: 980px) {
  .audience-strip-inner { grid-template-columns: 1fr; gap: 12px; padding-block: 24px; }
  .evidence-grid-r23 { grid-template-columns: 1fr 1fr; }
  .evidence-grid-r23 .evidence-featured { grid-column: 1 / -1; min-height: 390px; }
}

@media (max-width: 720px) {
  .cross-study-controls-only { align-items: flex-end; }
  .audience-groups { grid-template-columns: 1fr; gap: 10px; }
  .audience-groups span { font-size: 15px; }
  .evidence-heading { grid-template-columns: 1fr; gap: 8px; margin-top: 46px; }
  .evidence-heading h3 { font-size: 29px; }
  .evidence-grid-r23 { grid-template-columns: 1fr; }
  .evidence-grid-r23 .evidence-featured { grid-column: auto; }
  .evidence-grid-r23 article { min-height: 0; padding: 24px; }
  .evidence-grid-r23 h4 { min-height: 0; font-size: 25px; }
  .evidence-stat-r23 { grid-template-columns: 1fr; gap: 8px; }
  .evidence-stat-r23 .evidence-number { font-size: clamp(55px,17vw,70px); }
  .evidence-stat-r23 strong { padding-bottom: 0; }
}