Advertising packageMeta and Google ads ready for reviewDifferent messages, images and formats are ready to test across Meta and Google.
Technology-enabled patient recruitment advertising
Recruit more qualified patients for less.
Acrova creates and manages high-performing, compliant patient recruitment advertising across Meta and Google.
Go from a ClinicalTrials.gov link or protocol to launch-ready Meta and Google advertising in one day. Campaign results guide each new round of messages and visuals throughout recruitment.
ACROVA AI
Study analyzed
Example
Or upload the protocol
✓ Advertising ready
Built in one day
Sponsor and IRB reviewOne review fileFinal ads, source references, review notes and version history.
Built for
Research sites and site networks
Sponsors and CROs
Recruitment agencies and media teams
Recruitment economics
Better recruitment ads make the same media budget go further.
When each patient lead costs less, sites can contact and screen more people without increasing media spend.
SAME MEDIA BUDGET
The cost of each patient lead determines how far the media budget goes.
HIGHER COST PER PATIENT LEAD$125
80patient leads
LOWER COST PER PATIENT LEAD$75
133patient leads
53 more patient leads from the same $10,000 media budget.Illustrative example
Published recruitment research
Digital recruitment can lower costs, and individual ads can perform very differently.
Ad performance varied sharply inside the same campaign.
93%
of contact requests came from 3 of 12 ads
The other nine ads generated 7% of contact requests. Five generated none.
Top 3 ads 93%Other 9 ads 7%
Testing more creative approaches can reveal which messages recruit at a lower cost.
Read the published campaign
Paid social can recruit more participants per dollar.
1.93×
the odds of recruiting a participant per dollar
A meta-analysis of 23 studies compared paid social media with other recruitment methods.
Read the meta-analysisOnline recruitment can cost less per enrolled participant.
Across 13 studies, median cost per enrolled participant was $72 online and $199 offline.
$127 lower median enrollment cost online.
Read the systematic review
Recruitment advertising
Different patients need different reasons to consider a study.
Acrova creates targeted ads around different patient motivations, treatment experiences and participation questions. As results come in, it builds new ads from the messages generating lower-cost patient leads and replaces ads that are too expensive.
Patient recruitment intelligence
Turn the study into a recruitment advertising strategy.
Acrova determines which patient groups to target, what messages to test and how Meta and Google should work together. It then writes and designs every ad.
ClinicalTrials.gov linkNCT02240680
Or upload the protocol
A clear plan for who to reach, what to test and where each ad should run.
Patient audiencesMessages to testMeta and Google planSite and language needs
Campaign strategy
What to test, who to reach and how Meta and Google work together.
Finished Meta and Google ads
Final copy, imagery, formats and calls to action.
Site and language versions
Local details, branding and translations for participating sites.
Sponsor and IRB review file
Final ads, source references, review notes and version history.
Sponsor and IRB submission
Move finished advertising directly into sponsor and IRB review.
Acrova packages every final ad with its supporting sources, review notes and version history in one submission file.
SPONSOR AND IRB SUBMISSION
One sponsor and IRB submission file
Final Meta and Google ads, supporting study sources, review notes and version history.
Across the portfolio
Support more active studies with the same recruitment team.
Each study gets launch-ready Meta and Google advertising. Acrova handles site versions, translations and study updates as the portfolio grows.
New study launches
Launch-ready Meta and Google ads for each new study.
Site and language versions
Local copy, translated ads and the formats each participating site needs.
Study and sponsor updates
Update every affected ad when study details or sponsor requirements change.
PORTFOLIO ADVERTISINGAdvertising across active studiesProduced by Acrova
New study launchesSite versionsTranslationsStudy updates
Campaign launch
Use your media team or have Acrova run the campaign.
Run the approved ads through your existing Meta and Google accounts, or have Acrova launch and manage the campaign.
SPONSOR AND IRB REVIEWType 2 diabetes✓ Ready to submit
- ✓ Final Meta ads
- ✓ Google Search ads
- ✓ Study sources and review notes
- ✓ Version history
Recruit patients faster with better advertising.
See how Acrova builds and manages patient recruitment advertising for active studies.